360 Strategy
Every campaign starts with a plan: who your customers are, where to reach them, what to say, and what to spend. You don’t pay extra for the thinking.
What your plan covers
Before a dollar goes to media, you get all of this, in writing, in plain English.
Audience map
Who your customers are, where they spend their time, and what they respond to. Built from data, not hunches.
Channel plan
Which of the six channels earn a place in your mix, in what order, and why. Including the ones we recommend you skip.
Budget recommendation
What to spend, how to split it across channels, and what that budget can realistically achieve in your market.
Message framework
What your ads should say on each channel, so a five-second billboard and a thirty-second TV spot tell one story.
KPI targets
The numbers we’ll be judged on: cost per lead, cost per sale, reach. Agreed before launch, reported every month.
90-day roadmap
What launches when, what we test first, and when you should expect to see what. No vague timelines.
Why we include it instead of selling it
Media without strategy is just spending. We’d rather build the plan into every package than let a campaign launch without one, because your results are our retention rate. If you’ve seen agencies charge thousands for a “strategy phase” before a single ad runs, that’s exactly what this replaces.
Common questions
Is the strategy really included, or is it a teaser?
Included, fully. The audience map, channel plan, budget, messaging, targets, and roadmap are part of every 360 Ads package. There is no upsell hiding behind the word “included.”
What if I already have a strategy?
Then we pressure-test it. If your plan is solid, we’ll say so and build on it. If it has gaps, we’ll show you exactly where, with data. Either way you launch with more confidence, not a duplicate document.
Can I get the strategy without the ads?
Our strategy work exists to make campaigns perform, so it’s packaged with 360 Ads rather than sold on its own. If you’re not sure you’re ready for ads at all, start with the free audit; we’ll tell you honestly.
How long does planning take?
Typically one to two weeks from kickoff to a plan you can hold in your hands. We move fast because the plan isn’t the product, your results are.
Start with the plan. It’s free to find out.
The 20-minute audit is the first step of the strategy: we review where your money goes now and where the gaps are.
No obligation. No sales deck. No pressure.