Programmatic Advertising
Reach precise audiences across thousands of premium websites: news, lifestyle, and everything your customers read across the open web.
Three formats for the open web
Streaming TV, audio, and out-of-home are also bought programmatically; those have their own pages. These are the formats that live here.
Display
Banners in every standard size, static or animated, across premium sites.
Video
In-stream and out-stream video on the open web, watched where people read.
Native
Ads that match the look and feel of the page they appear on. Less banner, more content.
Capabilities
The targeting and controls that make programmatic precise instead of just broad.
Retargeting
Re-reach people who visited your site or engaged with your ads but did not convert.
Prospecting & lookalikes
Find new customers who behave like your best existing ones.
Contextual targeting
Appear next to content related to what you sell. No cookies required.
Geo-fencing & location
Target down to neighborhoods, competitor locations, or event venues.
Cross-device & frequency
Reach one person across their devices, capped so you are seen, not resented.
Brand safety & fraud protection
Verified, vetted inventory with low-quality and fraudulent sites blocked.
What’s included
Enterprise-grade programmatic buying, without enterprise minimums or black boxes.
Audience building
Audiences built from real signals: what people read, research, buy, and where they go. Plus retargeting of your own site visitors.
Premium, brand-safe inventory
Display, native, and video across vetted publishers. Your ads run next to journalism and content, not clickbait and made-for-advertising junk.
Every format, sized right
Banners, native ads that match the page, and video, adapted to every placement. Need assets built? The creative add-on covers it.
Real-time optimization
Bids and budgets shift automatically toward the placements and audiences producing results, and we review the machine’s work weekly.
Full transparency
You see where your ads ran, what each placement cost, and what it produced. If you can’t see it in a report, we don’t buy it.
Plain-English reporting
A monthly report you can actually read: what we spent, where it ran, what came in, what we’re doing next.
The open web is where your customers actually spend their time.
Most of the internet lives outside the big ad platforms. Programmatic puts you there, and the other five channels cover the rest of the day. Your campaigns, budget, and reporting extend into all of 360 Ads without starting over.
Common questions
What is programmatic advertising, in plain English?
It’s automated buying of ad space across thousands of websites, one impression at a time. Instead of paying one website to reach everyone who visits it, you pay to reach the specific people you want, wherever they happen to be reading.
How is this different from Google Display ads?
Google Display only buys what’s in Google’s network, with Google’s rules and Google’s reporting. Programmatic buys across the whole open web through independent platforms, with more inventory, more audience data, and full visibility into where every dollar went.
Will my ads end up on junk websites?
Not on our watch. We buy vetted, brand-safe inventory, block low-quality sites, and show you the placement list in your reporting. If you ever see a placement you don’t like, we exclude it permanently.
Isn’t programmatic only for big brands?
The technology was built for them, and that’s exactly why it’s an advantage: we bring the same platforms and data to growing businesses without enterprise minimums. It’s a core part of how 360 Ads reaches across the open web.
Am I locked into a contract?
No long-term contracts. We earn the next month by performing in this one. That’s how we keep a 95% client retention rate.
Find out who you could be reaching across the open web.
In 20 minutes, we’ll show you the audiences and premium placements available for your business, and what a programmatic campaign costs at your budget.
No obligation. No sales deck. No pressure.